Software company Sellics released data showing Amazon ads cost 68% less than Google ads. Amazon ads are also cheaper than Facebook ads, when comparing average cost-per-click on those platforms. Amazon advertising certainly represents great value-for-money for advertisers right now, even if its own ad rates are increasing. But all brands need to be wary of which metrics they select to measure their financial objectives - not always which is the cheapest platform. Amazon is not a silver bullet, however.
Amazon Advertising 44% Cheaper Than Facebook Or Google
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