Even as the novel COVID-19 pushes customers to a more reserved lifestyle, some beauty brands report a surge in sales on Amazon. Brands like Alps+Oars and Wunder2 have been the biggest winners. In addition to leveraging Amazon's marketing power, they are channeling more investment and media spend on the platform.
Meanwhile, most brands have had to deal with a bulk of supply chain problems- delays, warehousing, and shipping. They are drawing blanks these uncertain times. Only those brands that believed in Amazon's strategy- to hold off grey market sellers- have reaped indeed. For brands like Wunder2 to cut it, they've hard to craft impressive product descriptions and elevate their level of content marketing on Amazon.