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    Facebook Emulates Amazon With New E-Commerce Interface

    Facebook Emulates Amazon With New E-Commerce Interface

    Facebook has announced a new e-commerce product called Shops, which will allow users to purchase products from online storefronts hosted by Facebook themselves. Users will be able to access these storefronts from a company’s profile or advertisements on any of Facebook’s platforms, including Messenger, WhatsApp and Instagram as well as the Facebook site itself. While a similar feature has existed for some time already, this version is expected to be more comprehensive and widely used due to Mark Zuckerberg’s personal involvement in the project. The company is hoping to secure additional revenue by taking a small percentage of sales made through Shops; this puts them in direct competition with Amazon and may have negative implications for the viability of Facebook advertising for Amazon sellers.

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