Amazon has experienced an unusual surge of negative reviews in the past 30 days. While last year saw 95% of customers leaving positive reviews, that number dipped slightly to 93% in mid-March and has now dropped even further to just 83%. The number of negative reviews now totals 945,000, and the majority of the new additions cite problems with shipping delays and packages that never arrived.
This spike in dissatisfied customers has not been confined to any individual product categories or even to specific countries, so sellers of all types of wares all around the world have been affected. This is likely due to the disruption of the global shipping industry during the COVID-19 pandemic, which prompted Amazon to prioritize essential items in their own shipments and forced sellers who had previously relied on the 'Fulfilled by Amazon' program to handle shipments on their own.
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