Armin Alisphaic, a project manager at Bobsled Marketing, recently shared some insights about his experiences as a frequent user of Amazon’s relatively new Amazon Live feature. He positions it as a powerful tool for brand awareness and customer acquisition for sellers hoping to stand out from the crowd in the marketplace.
Feature Overview and Selling Points
Amazon Live is currently only available to US Professional Sellers with Amazon Brand Registry and US Vendors, though this may change in the future. Streams done through this feature are meant to showcase the features and functions of a particular product, so they may only focus on one product at a time. If you choose to start a livestream, customers who are visiting the corresponding product page at that time will see it and be able to watch. Users who have chosen to follow your brand will receive a notification to let them know you are broadcasting live.
By selecting the appropriate budget and CPM bid, you can also have your video appear on pages for similar products available from your competitors. Alisphaic points out that this is an excellent way to boost the reach of your video and may draw sales away from other sellers in your niche...