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Abdul Rehman

How to Win the Amazon Buy Box

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A seller can only compete for the Buy Box if he or she meets the below criteria:

1. Has an Amazon Professional Seller account.

2. Is “Buy Box-eligible,” a status awarded to experienced sellers who have spent time selling on the Amazon platform and possess high levels of performance. This status was formally known as Featured Merchant and was visible to anyone. Any buyer or seller could see who was a Featured Merchant by looking at the Offer Listing Page for a particular product. Today, this information is only disclosed to the seller themselves in their Seller Central account.

3. Sell new items rather than second-hand. There is a separate Buy Box for used items.

4. Has available stock of the item competing for the Buy Box. Backordered items can now win the Buy Box, but the algorithm favors sellers that constantly have adequate inventory.

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On 6/3/2020 at 5:14 AM, Abdul Rehman said:

A seller can only compete for the Buy Box if he or she meets the below criteria:

1. Has an Amazon Professional Seller account.

2. Is “Buy Box-eligible,” a status awarded to experienced sellers who have spent time selling on the Amazon platform and possess high levels of performance. This status was formally known as Featured Merchant and was visible to anyone. Any buyer or seller could see who was a Featured Merchant by looking at the Offer Listing Page for a particular product. Today, this information is only disclosed to the seller themselves in their Seller Central account.

3. Sell new items rather than second-hand. There is a separate Buy Box for used items.

4. Has available stock of the item competing for the Buy Box. Backordered items can now win the Buy Box, but the algorithm favors sellers that constantly have adequate inventory.

Great info..

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