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Yvony

Why the first keywords in the product title are important?

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Imagine your product title being optimized with now a total of 200 words that tells what's the size, color, type of gadget, even category. However, the important parts about the product are scattered in the title. If it's a "Blue JBL Bluetooth Headset" then try to write it down as it is instead of over-optimizing it as "Blue Gradient JBL Enhanced 1st class on the sale Bluetooth enabled for phone or computers or mac headset." Okay, it may not go exactly like my example but you see, we are expected to put long-tail keywords to attract more visitors on our product pages. The majority of the people who are now searching on the internet are using mobile phones. And if they're looking at the search engines, they will probably only see the first four words of your product and that's it. Meaning your product may be optimized and will be on the first page but people will not think that it's what they're looking for because they can't see the keywords about the product they're looking for right away.

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On 6/24/2020 at 7:50 AM, Yvony said:

Imagine your product title being optimized with now a total of 200 words that tells what's the size, color, type of gadget, even category. However, the important parts about the product are scattered in the title. If it's a "Blue JBL Bluetooth Headset" then try to write it down as it is instead of over-optimizing it as "Blue Gradient JBL Enhanced 1st class on the sale Bluetooth enabled for phone or computers or mac headset." Okay, it may not go exactly like my example but you see, we are expected to put long-tail keywords to attract more visitors on our product pages. The majority of the people who are now searching on the internet are using mobile phones. And if they're looking at the search engines, they will probably only see the first four words of your product and that's it. Meaning your product may be optimized and will be on the first page but people will not think that it's what they're looking for because they can't see the keywords about the product they're looking for right away.

@Yvony Hey good thinking because most of the time I see long tail keywords being used on product titles on Amazon and this is sometimes a bit unpleasant to look at because it is kind of confusing. I guess long-tail keywords are useful and can be placed in other areas such as on product descriptions and on an article on your blog that talks about the product and its uses. Great topic by the way! Thanks for sharing!

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Yes, it's how people across the internet can find about us and discover that our products exists. Once they find us, then it's up to our presentation of the product on our product page. From the amount, from the pictures, and information that we give that will help the customers feel uncomfortable regarding buying the product from us. Long tail keywords optimization is part of search engine optimization method that we all should consider doing whenever we can to improve our chances of getting sales over our competitors.

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